Look In. Reach Out.
The pandemic created a collective, and heavy, sigh. The effect has been profound, and although it may have looked differently for different people, it FELT the same.
The purpose of this campaign was to remind people that mental wellbeing is vital and to help them recognize they may be feeling anxious, depressed or simply “off.” It begged for introspection and then encouraged action; reach out and talk to someone. Anyone!